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Exciting New Chapter Begins as Warranty First Secures Major Investment Deal

  • Exciting New Chapter Begins as Warranty First Secures Major Investment Deal

We set the stage for rapid growth and expansion following a successful buyout

Today marks a transformative moment in Warranty First's journey as we announce a significant buyout backed by Charles Alexander Partnership. This investment represents not just a financial milestone, but a testament to our team's dedication to revolutionising the automotive warranty sector.

Since being founded, we've been committed to one clear mission: transforming how UK drivers protect their vehicles. Now, with the strategic support of Charles Alexander Partnership, we're ready to accelerate this vision and bring enhanced warranty solutions to even more drivers and dealerships across the nation.

Building on Strong Foundations

Our success story is intrinsically linked to the leadership of our COO, Charlie Whiston, who joined us as Sales Director in 2019. Under Charlie's guidance, we've achieved remarkable growth, expanding our field sales division to achieve true nationwide coverage, quadrupling our B2C telesales operation, and successfully launching a dedicated B2B telesales arm.

"What excites me most about this next chapter is the opportunity to really push boundaries," Charlie shares. "We're not here to simply sell repair plans; we're here to give vehicle owners genuine peace of mind with innovative, customer-first solutions. The automotive industry is evolving rapidly, and with this investment, we're positioning Warranty First at the forefront of that evolution."

Strengthening Our Leadership Team

As we enter this exciting new phase, we're delighted to welcome two experienced professionals to our leadership team. Ian Craven joins as Finance Director, bringing proven expertise in driving profitability and managing growth at scale. Additionally, Richard Newman steps in as our new non-executive Chairman, contributing valuable experience in banking, equity capital markets, and corporate finance.

Innovation at Our Core

At the heart of our success lies our pioneering Track & Evolve process, launched earlier this year to our dealer partners. "Our combined sales division is equipped to dynamically service and support dealers and policyholders nationwide," explains Charlie. 

"Whether they simply want a repair plan to cover a new-to-them car, or need bespoke sales processes and training for a car supermarket sales team, we have the infrastructure to deliver great cover and turn warranty into a high-performing profit centre anywhere in the UK."

Looking to the Future

This investment comes at a crucial time for the automotive sector, as drivers increasingly seek reliable, transparent warranty solutions in a rapidly changing market. Our expansion plans include significant investment in:

  • Enhanced technology solutions
  • Improved customer service systems
  • Expanded dealer support services
  • Increased local job opportunities in Peterborough
  • Enhanced corporate social responsibility initiatives

As a proud Peterborough employer, we remain committed to generating local job opportunities and supporting charitable initiatives across the country through our corporate social responsibility programme.

A Partnership for Growth

The backing of Charles Alexander Partnership, an investment company known for its unique approach to nurturing established UK businesses, aligns perfectly with our values and vision. Their commitment to preserving company culture while providing strategic support for growth makes them an ideal partner for our next chapter.

We're excited about what this means for our customers, our dealer partners, and our team. As we continue to grow and evolve, our commitment remains unchanged: delivering exceptional service and redefining the car repair plan experience for customers throughout the UK.

Watch this space for more updates as we begin this exciting new chapter in the Warranty First story!